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The River of Life (ROL) is a seven-year project headed by the Government of Malaysia under the Economic Transformation Programme (ETP) to transform the Klang River into a vibrant and liveable waterfront with high economic value. Covering eight (8) rivers with total length of 110km, this project is divided into three (3) major components i.e. River Cleaning (led by Department of Irrigation & Drainage (DID) Malaysia), River Beautification (led Kuala Lumpur City Hall (DBKL)) and Commercialisation and Tourism (led Ministry of Federal Territory (KWP)).

Under the River Cleaning Component, a Public Outreach Programme (POP) was initiated in 2012 to foster partnerships and improve attitudes and behaviours of target groups (i.e. general public, educational institutions, local community, food establishments, hawkers, wet markets and workshops, and industries, corporations and developers) to reduce pollution. The programme also promotes a sense of ownership towards the river and initiates long term and sustainable change in behaviours towards protecting the river. Phase 1 and 2 of the programme have been completed for the Upper Klang River catchment and Bunus River, and is now expanded to Phase 3A, 3B, 4 and 5, covering the entire River of Life boundary. Global Environment Centre (GEC) is currently taking lead in the implementation of POP Phase 5.