About Us

ABOUT RIVER OF LIFE

The River of Life (ROL) is a seven-year project headed by the Government of Malaysia to transform the Klang River into a vibrant and liveable waterfront with high economic value. Covering eight (8) rivers with total length of 110km, this project is divided into three (3) major components:


ABOUT RIVER OF LIFE PUBLIC OUTREACH PROGRAMME (ROLPOP)

Under the River Cleaning Component, a Public Outreach Programme (POP) was initiated in 2012 to foster partnerships and improve attitudes and behaviours of target groups to reduce pollution. The programme also promotes a sense of ownership towards the river and initiates long term and sustainable change in behaviours towards protecting the river. The target groups are:

Why these target groups?

Phase 1 and 2 of the programme have been completed for the Upper Klang River catchment and Bunus River, and is now expanded to Phase 3A, 3B, 4 and 5, covering the entire River of Life boundary. Global Environment Centre (GEC) is currently taking lead in the implementation of POP Phase 5.